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Apple’s new podcast charts present Amazon on the top of the hill

Apple’s new podcast charts show Amazon at the top

Apple Podcasts is introducing a pair of latest top 100 charts right now that monitor subscription podcasts and subscription podcast channels. And as of day one, Amazon is on the prime.

Amazon’s secure of reveals dominates the brand new charts. Morbid, SmartLess, and One thing Was Mistaken, which launch early for subscribers of Amazon-owned Wondery Plus, nab the highest three spots amongst subscriber reveals within the US. The kind of limited-time exclusivity association, which is looser than the platform-exclusive association that Spotify has with reveals like The Joe Rogan Expertise and Name Her Daddy, seems to be working in driving subscriptions, even when it’s away from Amazon’s platforms.

Wondery Plus, in the meantime, is the highest subscription channel total within the US, Canada, and the UK. Within the US, the Sword and Scale +PLUS Gentle (elegant!), The Binge, Luminary, and Pushkin Plus take the subsequent 4 spots.

These new charts ought to give these paywalled reveals and channels, which can not make it onto the principle rankings, just a little extra visibility. I personally find it irresistible as a result of it lets me keep watch over which reveals individuals are prepared to spend cash on.

Caveats abound, in fact. Like the principle Apple Podcasts charts, these new ones use a singular and considerably opaque definition of “high.” That’s to say: these aren’t a direct measure of which reveals and channels have probably the most subscribers or are making probably the most cash — although these components are factored in. Like Apple’s different podcast charts, these new charts base their rankings on a mixture of listener engagement, follows, and completion charge. Additionally they weigh whole subscribers and engagement with subscription content material, Apple spokesperson Zach Kahn tells Scorching Pod.

TL;DR: making a ton of cash isn’t sufficient to hit the highest of the checklist — individuals nonetheless need to be tuning in. Although in case you’re making all that money… chances are high you’ve acquired some massive followers anyway.

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